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Apple - Pao Mian
Project Type
Campaign / Entertainment / Social / Music
Date
2024
Agency
TBWA\Media Arts Lab Shanghai
Credit
Associate Creative Director / Screenplay
Nothing powers up students faster than Pao Mian (instant noodles) - just like how Mac ignites their creativity in a flash.
For the first-ever Mac creative campaign in mainland China, we created an entertainment-driven activation where successful creators shared how they made it on Mac - all centered around the iconic student staple, instant noodles.
This unique and ownable content was authentic, inspiring and entertaining, earning millions of views on social media and motivating students to explore new possibilities on Mac.
With: GCD Ewan Yap / CD Jing Wu / ACD Carrol Shen / Art Director Jochen W.
