top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Peta - Footprints
Project type
Campaign / Exhibition / Design
Date
2015
Credit
Senior Creative
Agency
Y&R Beijing
Wearing shoes made from animal leather isn’t just cruel - it’s a death sentence for many endangered species.
In partnership with PETA, we brought this harsh reality to life with full-scale models of endangered animals' feet, paired with bold graphics that reveal fashion’s deadly game: in the end, one species always pays the price. In this case, death takes the form of a pair of shoes.
With: CCO Nils Andersson / GCD Ronnie Wu / ACD Gao Han / S. Creative Bruce Xie & Wenxin Wu
bottom of page